No, I am not at all discrediting the magnificent professionals in our sector. But as digital marketing develops, it becomes Image Masking increasingly clear that there is a generation gap that is difficult to bridge and that many positions cannot be filled by someone with the right skills and knowledge. The result of this is a serious problem for companies... and excellent Image Masking news for their future employees.
Generational Talent Gap in Digital Marketing What is the marketing talent gap? Broadly speaking, the marketing gap can be Image Masking summed up as there are not enough professionals in the market to meet the demands of companies , especially in more recent sectors such as mobile marketing or marketing automation. I see it constantly in my business school classes: the Image Masking number of students is not increasing, but companies increasingly need more professionals who are experts in digital marketing. In some industries, the marketing talent gap is even more apparent.
For example, the travel or insurance sectors already have a very significant digital budget, while in others such as the health sector Image Masking or mass consumption, digital still has a minority weight because they do not dare to step strong. And in the future, this will lead to an even greater demand for professionals. The lack of marketing talent is the main cause of unsuccessful campaigns. When employees don't rise to the challenges, the result is inadequate budgets, misinterpretation Image Masking of data, and spending on techniques that no longer work.