The firm offered us a decent level of quality, but we wanted to improve it further. We ended up creating additional landing pages to make sure our keywords aligned Shadow Making perfectly with our landing pages. In fact, we ended up creating a set of landing pages for awyer themed pages and another set of hemed pages to make matching seamless. 2. Keep an eye on geo-targeting Again, this is something my team does for all accounts, but it becomes even more critical Shadow Making in a high click cost environment. Obviously, you want to minimizeclicks as much as possible - and displaying your clients' ads in areas they don't serve is a big waste! You might take this point for granted, but we recently onboarded a new client and found that their ads were serving across the United States, even though the bulk of their business was in one particular city. Needless to say, we quickly reduced geo-targeting.
The lesson here? Target the geographic radius of business Shadow Making activity and check traffic regularly to make sure nothing out of the ordinary is happening. Then exclude if necessary. 3. Look for lower weekend bids Surprisingly, some advertisers turn off their ads on weekends. I can't understand why. Maybe they think no one is looking for colleges or lawyers on the weekends. However, weekends can be a great opportunity to cut costs. In some cases, we've Shadow Making reduced bids by 75% over the weekend, and ads continue to show in second place. More importantly, we didn't experience a drop in leads over the weekend or week. 4. Focus on what converts As a general rule, it's better to have a handful of well-converting campaigns with generous budgets than a wide range of campaigns with limited budgets.
The problem with campaigns with limited budgets is Shadow Making that those budgets can run out quickly. In fact, a very limited budget may not even meet the minimum bid thresholds. As a result, your campaign ends up sitting there, doing nothing. It's better to reduce the number of campaigns and give more generous funding to those that actually convert. To give a simplified example: you have 10 campaigns with a total budget of €100. You assign Shadow Making each campaign a budget of $10. If the clicks reach $12 each, nothing will happen. Instead, choose one or two campaigns that generate the most conversions and allocate them the appropriate budgets so that they can actually convert. 5. Experiment with shared budgets Another way to approach the above scenario is to establish a shared budget.